Senior Designer
Location: Bishopsgate, London, EC2M 3AN
Hybrid, 3 days in the office per week.
We’re FutureBrand, the flagship branding agency within the multi award-winning global advertising network, McCann Worldgroup.
24 years young with a head full of big band experience and a gaze fixed firmly on the future, our work over the last two decades has changed the brand landscape today. What we do next will change tomorrow. We’re based in some of the most exciting and vibrant cities on the planet, balancing global scale with cultural connection. The means we’re on the doorstep of many of the world's biggest brands and within reach of the very best talent around.
Together, we are a diverse brand, experience and design community who believe that brand is how a company’s people, products and services behave wherever and whenever they show up in the world. Our work focuses on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience.
It's through this work that we deliver our purpose: To transform the future of businesses by changing how their brands behave today. And because we believe strongly that the future our brands create must be a future for us all, our shared values - Progressive, Adaptable, Collaborative and Empowering - put difference and diversity at our core.
The role
As a Senior Brand Designer, you will wield creativity as your primary tool, shaping and refining brands through the lens of innovation and strategic vision. Your expertise will involve crafting compelling visuals and strategically guiding the evolution of brand narratives. You will be guardian of consistency, ensuring every design element aligns seamlessly with a brand strategy. With a nuanced understanding of market trends and consumer behaviour, you will be at the forefront of creating a brand presence that is digital-first and motion-led. In this role, you will be a pivotal force, translating abstract concepts into tangible experiences that touch on all of the senses.
Collaborating closely with Design and Creative Directors, you’re comfortable setting direction and developing creative concepts to deliver transformative brand work. You are curious to learn – whether that means being aware of new innovations and technology to help take our work to the next level or keeping a close, consistent eye on the forces shaping our world now and into the future.
Skills & Competences and Minimum Requirements
- Lead creative conversations and contribute to strategic ideas. Ensuring that you have a good understanding of the chosen idea and are able to confidently interpret it, using it as a springboard to create strong, differentiated brand solutions.
- Clearly communicate strategic-led creative ideas through the creative process to deliver on a project brief.
- Help define and work in line with client strategy across several clients. Able to clearly articulate the strategy and thinking behind the work and document this where appropriate.
- Steer and shape the project process, providing relevant reference points from inside and outside the category. Inspiring and fuelling discussions and creating an open and honest relationship with your clients.
- Develop a strong understanding of the FutureBrand offering and disciplines and of our clients’ business and clearly articulate this.
- Experiment with new approaches and create new opportunities within projects to develop our offer and broaden / deepen our relationships with clients.
- Champion creativity, inspire the team, and drive innovative projects as a thought leader.
- Provoke and push creative boundaries, bringing ideas and influences from the outside world to create connected brand experiences.
- Lead, inspire, and mentor junior team members across diverse briefs, advising on shaping and delivering exceptional work.
- Constantly be aware of the time allocated to you and the more junior members of the team and be in fluid conversation with the creative services manager and client servicing to ensure effective and timely delivery.
- Build compelling and impactful case studies to promote us and our work to the wider design community.
Skills & Competences and Minimum Requirements
- You are a creative thinker
- Competent in leading creative conversations and contributing to strategic ideas
- Proven experience in branding design
- Able to clearly communicate ideas and have strong verbal and written skills
- Able to build strong and effective working relationships at all levels, both internally and externally
- Confident at presenting
- Computer literate, and have good knowledge of various design software packages (e.g. Adobe) and a proactive approach to develop technical skills
- Strong attention to detail
- Strong team player and able to deliver results through teamwork
- Approachable and able to use your experience to mentor others
- Remain calm when working under pressure and encourage others to be so as well.
Equal Opportunities:
We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways and we want to hear from those who think differently from us. We truly believe in the strength of diversity and the richness it can bring. By bringing different people together great things happen.
FutureBrand is an equal opportunity employer (EEO). We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
FutureBrand is a disability-confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. Exceptions may apply if due to the volume of applications, we are not able to interview all eligible candidates who qualify under the scheme. If you have a disability, we want everyone to feel at ease when going through our recruitment process. We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at FBHR@futurebrand.com for any adjustments you may need to perform at your best.